I’m not quite sure how this works. To me, it looks like a couple of images are layered on top of each other and when moved side to side the collective image appears to be animated. More like an optical illusion. Whatever the case, watch the video, the concept is interesting, though, a bit tacky. I mean, if someone handed me a business card like that, you think I’d take him seriously?
The concept is from Chung Dha Lam, a student at Grafisch Lyceum Rotterdam in the Netherlands.