Industrial designer, Naoto Fukasawa, probably thinks that your ordinary fruit juice is boring. So, he aims to change that by designing a whole new look and feel to fruit juice boxes. His creative idea is to create a packaging that imitates the look and feel of the actual fruit you are drinking. In this case, a furry brown carton for kiwi juice, a seedy red box for strawberry juice, and a rubbery yellow box for banana juice. Still don’t get it? Check out the pictures after the break.